INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
The Hotel Industry comprises of three industries which are:
· Companies involved in constructing, developing and owing hotel buildings.
· Companies involved in managing hotels.
· Franchising companies which develop Hotel chains without being involved in either owing hotel building or managing hotels
From the customer’s prospective, A Hotel is said to be an institution of Commercial
Hospitality, which offers its facilities and services for sale either individually or in various combinations.
The services and facilities offered for sale by the hotel includes; the Hotel location, facilities for use by the customers, Services provided through the available facilities, the Hotel image and prices of products and services offered for sale.
The main aim of marketing in the Hotel Industry is to increase sales revenue, achieved by identifying and satisfying customer’s needs and wants which may range from personal, social and societal wants.
For effective marketing in the Hotel industry, certain marketing strategies need to be
developed, considering relevant and comprehensive information from within and outside the business, which should be checked regularly and updated when necessary.
Marketing objectives must also be set and they must be precise and quantified to show the life span for which they are to be achieved. They should be attainable, realistic and should moderate the business, serving as its basis for planning and decision making.
These objectives should depend on the needs and wants of its prospective and potential customers. Marketing strategies to be followed are:
· Confirming Corporate Objectives
· Writing Marketing Objectives
· Selecting Strategic Business Units
· Constructing a Strategic Marketing Mix.
· Implementing, Controlling and Organising Marketing Strategy.
1.2 OBJECTIVES OF THE STUDY
This project work is written to;
ABSTRACT
This study investigates the Role of Cooperatives in Poverty Alleviation. The study was based in the Federal Ra...
Abstract
Instructional materials this study was undertaken to ascertain the extent of use of instructional materials in...
ABSTRACT
The study basically examined the relationship between social problems in schools and academic performance o...
Abstract
The role of manpower planning and development in promoting sustainable development of any nation cannot be unde...
ABSTRACT
This study is on the comparison of health related physical fitness status of male and female basketball and handball players in...
ABSTRACT
Both Airborne Magnetic and Radiometric dataset were employed to interpret the geology and geological structures that serve as ho...
Abstract
Education is widely regarded as the route to economic prosperity, the key to scientific and technological advan...
ABSTRACT
Mining of solid minerals is one of the world‟s important industries. Nigeria is blessed with about 44 solid minerals spread over...
Abstract
The study investigated the effects of students improvised instructional materials on students? achievement in Biol...
ABSTRACT
The study investigated the effects of collaborative and portfolio writing strategies on students‟ performance in essay writing i...